What’s in the Book
In the 124-page publication, Joe shares valuable and practical insights, founded upon a lifetime of experience, in how to navigate the changing operational business environment. At the end of each chapter there are a list of electronic links to facilitate additional source material for the discerning reader.
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Your Free Copy of The New Normal: A Post-COVID Primer for Business!
“The New Normal – A Post-COVID Primer for Business” is a vehicle seeking to equip businesses caught in the post-pandemic period of transformation, with guidelines regarding how to navigate the evolving business environment where survival will be driven by data mining and effective strategy. The publication is cast against the backdrop that traditional dogmas must now be retired, and in an environment where the role of the State is confirmed to be facilitatory, businesses are required to rise to the challenge of being the engine of growth.
The book highlights that the major challenge facing the business community in the post-COVID era is how to traverse the market disruptions as they enter a prolonged period of economic pressure, while taking cognizance of the fact that their actions in the ensuing months will set their performance trajectory for the years ahead. This requires reorienting business models and embracing digital engagement. Successful businesses will demonstrate a bold vision, innovation, disciplined execution, and adaptability, with a focus on up-skilling and re-skilling their workforce to fuel future growth.