Publications

At Joseph Cox & Associates (JCA), we are dedicated to advancing the understanding of Caribbean regional interconnectivity through collaborative research and publication. We are always looking to partner with academic institutions, policymakers, and industry leaders to produce a series of economic journals that provide in-depth insights into the complexities and opportunities within the Caribbean region.

“The New Normal –
A Post-COVID Primer for Business”

“The New Normal – A Post-COVID Primer for Business” is a vehicle seeking to equip businesses caught in the post-pandemic period of transformation, with guidelines regarding how to navigate the evolving business environment where survival will be driven by data mining and effective strategy. The publication is cast against the backdrop that traditional dogmas must now be retired, and in an environment where the role of the State is confirmed to be facilitatory, businesses are required to rise to the challenge of being the engine of growth.

The book highlights that the major challenge facing the business community in the post-COVID era is how to traverse the market disruptions as they enter a prolonged period of economic pressure, while taking cognizance of the fact that their actions in the ensuing months will set their performance trajectory for the years ahead. This requires reorienting business models and embracing digital engagement. Successful businesses will demonstrate a bold vision, innovation, disciplined execution, and adaptability, with a focus on up-skilling and re-skilling their workforce to fuel future growth.

What’s in the Book

In the 124-page publication, Joe shares valuable and practical insights, founded upon a lifetime of experience, in how to navigate the changing operational business environment. At the end of each chapter there are a list of electronic links to facilitate additional source material for the discerning reader. The book covers:

  • Complete Restart of the Business
  • Business Continuity
  • Digital Transformation
  • Communications
  • Marketing
  • Broadening Customer Engagement
  • Optimizing Assets
  • Human Resource Strategies
  • The Business of the State
  • Emerging Industries
GET YOUR FREE COPY NOW!

Testimonials

“This book should be read by every member of the business community and each page should be “dog eared” with notes written in the margin. This truly represents the embodiment of a lifetime of work and experience by Joseph.”

Bruce Golding, 
Former Prime Minister of Jamaica

“The ideas contained in the Publication will no doubt find expression in the approaches by the private sector as it grapples with the diverse elements which need to be incorporated into business strategy at this critical juncture.”

Dr Patrick Antoine, 
CEO, CARICOM Private Sector Organization (CPSO)

“Business will be the engine for jobs, growth and prosperity of our people. There is no other option given the stark global, regional and national financing realities. Given this reality, I welcome this timely and valuable publication, ‘The New Normal – A Post-COVID Primer for Business’ which presents a suite of practical guidance and strategies for businesses to transform into the new reality in which we all live.”

Deodat Maharaj, 
Former Executive Director, Caribbean Export Development Agency

“This publication “The New Normal – A Post-COVID Primer for Business,” is a useful intervention which not only guides businesses and entrepreneurs along a continuum for adaptation and success in a post-COVID operating environment, but provides useful insights in terms of emerging industries and the business of the State.”

Hon. E. P. Chet Greene, 
Minister of Foreign Affairs, Immigration & Trade, Antigua and Barbuda

Check out Peisha Bryan Lee’s book review on

The New Normal –
A Post-COVID Primer for Business

Get Involved

If you are interested in collaborating on our future business and economic publications, please reach out to us.
Together, we can generate impactful insights that will shape the future of the LAC Region.

For more information and to express your interest, contact us at  joseph@josephcox.org.

Join Us in Building a Connected and Prosperous LAC Region

Through collaborative research and shared knowledge, we can unlock the full potential of the Latin American and Caribbean region and foster a more interconnected
and thriving economy. We look forward to your participation and contributions to this important endeavor. #ThriveStrategicallyTogether